Can Viagra advertising make more babies? : direct-to-consumer advertising on public health outcomes
Year of publication: |
2020
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Authors: | Kim, Tongil TI ; Kc, Diwas Singh |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 4, p. 599-616
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Subject: | advertising | birth rate | border identification | fertility | health care marketing | public policy | Fertilität | Fertility | Werbung | Advertising | Arzneimittel | Pharmaceuticals | Gesundheitspolitik | Health policy | Gesundheitswesen | Health care system | Kinder | Children | Werbewirkung | Advertising effects | Direktmarketing | Direct marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1177/0022243720914271 [DOI] 10.1177%2F0022243720914271 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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