Can virtual streamers express emotions? : understanding the language style of virtual streamers in livestreaming e-commerce
Xiuyuan Gong, Pengkai Sun
| Year of publication: |
2025
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|---|---|
| Authors: | Gong, Xiuyuan ; Sun, Pengkai |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 82.2025, Art.-No. 104148, p. 1-16
|
| Subject: | Consumer intention to follow advice (CIFA) | Consumers' purchase motivation | Imagery difficulty | Livestreaming e-commerce service | Mind perception | Virtual streamers' language style | Konsumentenverhalten | Consumer behaviour | Electronic Commerce | E-commerce | Emotion | Online-Handel | Online retailing | Virtuelle Realität | Virtual reality | Sprache | Language | Social Web | Social web | Virtuelles Team | Virtual team | Virtuelle Organisation | Virtual organization | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104148 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441268