//-->
I (do not) consume; therefore, I am: Investigating materialism and voluntary simplicity through a moderated mediation model
Kuanr, Abhisek, (2019)
Forty-five years of celebrity credibility and endorsement literature : review and learnings
Halder, Deepa, (2021)
Why do consumers subvert brands? investigating the influence of subjective well‐being on brand avoidance
Kuanr, Abhisek, (2021)