“Can you do something about the price?” – Exploring the Indian deal and bargaining-prone customer
Year of publication: |
2015
|
---|---|
Authors: | Dawra, Jagrook ; Katyal, Kanupriya ; Gupta, Vipin |
Other Persons: | Linda L. Price, Prof. Rajiv Vaidyanathan, Dr (ed.) |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 32.2015, 5, p. 356-366
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Emerging markets | Bargaining | Bargaining proneness | Deal proneness | Haggling |
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