Can you represent me? : the influence of consumers' self-congruity on their brand loyalty behavior
Xiaoling Zhang
| Year of publication: |
2022
|
|---|---|
| Authors: | Zhang, Xiaoling |
| Subject: | Brand loyalty | Online apparel shopping | Psychological reactance | Self-congruity | Stock-outs | Konsumentenverhalten | Consumer behaviour | Markentreue | Beziehungsmarketing | Relationship marketing | Online-Handel | Online retailing | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Bekleidung | Clothing | Markenführung | Brand management | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-04-2021-0238 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552969