Canary categories
Eric Anderson, Chaoqun Chen, Ayelet Israeli, and Duncan Simester
| Year of publication: |
2024
|
|---|---|
| Authors: | Anderson, Eric T. ; Chen, Chaoqun ; Israeli, Ayelet ; Simester, Duncan |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 5, p. 872-890
|
| Subject: | assortment management | customer retention | churn | destination categories | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Category Management | Category management | Sortiment | Retail assortment | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437231220327 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015168471