Capabilities and collaborative marketing practices among rival cluster-based wine producers
James M. Crick and Dave Crick
| Year of publication: |
2025
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|---|---|
| Authors: | Crick, James M. ; Crick, Dave |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 41.2025, 7/8, p. 667-702
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| Subject: | Alcohol | capabilities | clusters | competitor orientation | coopetition | marketing strategies | Marketingmanagement | Marketing management | Koopetition | Coopetition | Wettbewerbsstrategie | Competitive strategy | Weinbau | Wine industry | Unternehmenskooperation | Inter-firm cooperation | Regionales Cluster | Regional cluster | Ressourcenorientierter Ansatz | Resource-based view | Wein | Wine | Alkoholkonsum | Alcohol consumption | Unternehmensnetzwerk | Business network | Capability-Ansatz | Capability approach | Dynamische Kompetenzen | Dynamic capabilities | Marketing | Clusteranalyse | Cluster analysis | Wettbewerb | Competition |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2025.2499105 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015526630