Capturing consumer heterogeneity in loyalty evolution patterns
Year of publication: |
2011
|
---|---|
Authors: | Yoon, Kanghyun ; Tran, Thanh V. |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 34.2011, 6, p. 649-662
|
Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenführung | Brand management | Waschmittel | Detergents | Haushaltspapierprodukt | Household paper product | Panel | Panel study | USA | United States |
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