Capturing consumer heterogeneity in loyalty evolution patterns
Kanghyun Yoon; Thanh V. Tran
| Year of publication: |
2011
|
|---|---|
| Authors: | Yoon, Kanghyun ; Tran, Thanh V. |
| Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 34.2011, 6, p. 649-662
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Markenführung | Brand management | Waschmittel | Detergents | Haushaltspapierprodukt | Household paper product | Panel | Panel study | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009247597