Capturing heterogeneous decision making processes : the case with the E-book reader market
Dongnyok Shim
| Year of publication: |
2021
|
|---|---|
| Authors: | Shim, Dongnyok |
| Subject: | customer segmentation | decision-making process | diffusion of innovation | Gaussian mixture | hierarchy of effect model | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Theorie | Theory | Zielgruppe | Target group | Marktsegmentierung | Market segmentation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470785320980628 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012492764