Capturing lifetime customer value : beyond CRM to customer stretch
Sandra Vandermerwe
| Year of publication: |
2001
|
|---|---|
| Authors: | Vandermerwe, Sandra |
| Published in: |
Financial Times handbook of management. - London [u.a.] : Financial Times Prentice Hall, ISBN 0-273-64350-9. - 2001, p. 431-443
|
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002988402