Capturing OTT users in an emerging market : insights on quality of OTT service and behavioral intentions through extended technology acceptance model

Yanghee Kim, Bodibold Oyunbold, Taewoo Roh

Year of publication:	2024
Authors:	Kim, Yanghee ; Oyunbold, Bodibold ; Roh, Taewoo
Subject:	Behavioral intentions \| Content quality \| Customer service quality \| Emerging market \| Extended technology acceptance model \| Over–the–top \| Perceived enjoyment \| Innovationsakzeptanz \| Innovation adoption \| Konsumentenverhalten \| Consumer behaviour \| Dienstleistungsqualität \| Service quality \| Schwellenländer \| Emerging economies \| Qualitätsmanagement \| Quality management \| Kundenzufriedenheit \| Customer satisfaction \| Kundenservice \| Customer service \| Verbrauchereinstellung \| Consumer attitudes \| Strukturgleichungsmodell \| Structural equation model

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Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1016/j.jretconser.2024.103953 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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