Capturing OTT users in an emerging market : insights on quality of OTT service and behavioral intentions through extended technology acceptance model
Yanghee Kim, Bodibold Oyunbold, Taewoo Roh
| Year of publication: |
2024
|
|---|---|
| Authors: | Kim, Yanghee ; Oyunbold, Bodibold ; Roh, Taewoo |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 81.2024, Art.-No. 103953, p. 1-11
|
| Subject: | Behavioral intentions | Content quality | Customer service quality | Emerging market | Extended technology acceptance model | Over–the–top | Perceived enjoyment | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Schwellenländer | Emerging economies | Qualitätsmanagement | Quality management | Kundenzufriedenheit | Customer satisfaction | Kundenservice | Customer service | Verbrauchereinstellung | Consumer attitudes | Strukturgleichungsmodell | Structural equation model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.103953 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015116755