Capturing the Most Value from Innovation –Strategy Choices of R&D and Marketing Managers

Profiting from technological innovation requires both the development of new products and the capture orappropriation of profits from them. For new product development, the interplay of marketing and R&Dhas been intensively researched. In contrast, on the issue of capturing value, which is emphasized by topmanagement and finance, it has been largely neglected....

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Year of publication:	2010-02-01
Authors:	Fischer, Timo ; Henkel, Joachim
Institutions:	Technische Universität <München> / Schöller Chair in Technology and Innovation Management
Subject:	Marketing \| marketing \| Forschung und Entwicklung \| Innovation \| Führungskraft

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Extent:	245760 bytes 39 p. application/pdf
Series:	Technische Universität München - Technologie-und Innovationsmanagement - Publikationen
Type of publication:	Book / Working Paper
Language:	English
Classification:	Personnel management, Personnel planning and Personnel development ; Marketing. Other aspects ; Individual Working Papers, Preprints ; No country specification
Source:	USB Cologne (business full texts)

Persistent link: https://www.econbiz.de/10005870613