Capturing the voice of the customer : focus groups versus netnography?
Daan Kabel, Jason Martin, Mattias Elg and Lars Witell
| Year of publication: |
2024
|
|---|---|
| Authors: | Kabel, Daan ; Martin, Jason ; Elg, Mattias ; Witell, Lars |
| Subject: | customer needs | innovation | methodological comparison | qualitative research | research methods | user-generated content | Marktforschung | Market research | Beziehungsmarketing | Relationship marketing | Wissenschaftliche Methode | Scientific method | Qualitative Methode | Qualitative method | Kundenintegration | Customer integration | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/14783363.2024.2369592 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015048926