Case 15: OREO X BLACKPINK : from black-white to BLACKPINK
Yee Wen Lim, Juliana Angeline French, and Shafiullah Anis
| Year of publication: |
2024
|
|---|---|
| Authors: | Yee Wen Lim ; French, Juliana Angeline ; Shafiullah Anis |
| Published in: |
Marketing Case Studies in Emerging Markets : Contemporary Multi-industry Issues and Best-practices. - Cham : Springer Nature Switzerland, ISBN 978-3-031-51689-4. - 2024, p. 205-217
|
| Subject: | Brand collaboration | K-Pop | Marketing campaigns | Oreo | Product innovation | Social media | Social Web | Social web | Markenführung | Brand management | Produktentwicklung | New product development | Innovation | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-51689-4_16 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014528181