Case-based models of customer-perceived sustainable marketing and its effect on perceived customer equity
Yang Sun, Tony C. Garrett, Ian Phau, Bing Zheng
| Year of publication: |
2020
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|---|---|
| Authors: | Sun, Yang ; Garrett, Tony C. ; Phau, Ian ; Zheng, Bing |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 117.2020, p. 615-622
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| Subject: | Cross-culture | Customer equity | fsQCA | Sustainable marketing | Kundenwert | Customer value | Öko-Marketing | Green marketing | Beziehungsmarketing | Relationship marketing | Marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.09.007 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012288061