Case in Point Southwest Airlines: How Internal Marketing Pilots Success -
| Year of publication: |
2001
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|---|---|
| Authors: | Czaplewski, Andrew J. ; Ferguson, Jeffery M. ; Milliman, John F. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 10.2001, 3, p. 14-17
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