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Case in Point Southwest Airlines: How Internal Marketing Pilots Success -

Year of publication:
2001
Authors: Czaplewski, Andrew J. ; Ferguson, Jeffery M. ; Milliman, John F.
Published in:
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 10.2001, 3, p. 14-17
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Type of publication: Article
Source:
OLC-SSG Economic Sciences
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