Case study : a new spin on cycling ; what is the market value of a name?
Alex Kouznetsov; Chris Wright
| Alternative title: | A new spin on cycling : what is the market value of a name? |
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| Year of publication: |
2013
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| Authors: | Kouznetsov, Alex ; Wright, Christopher S. |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 13.2013, 4, p. 377-392
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| Subject: | Case study | SME | Cycling | Konjunktur | Business cycle | USA | United States | KMU | Theorie | Theory |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010346377