CASE STUDY: AIRLINE COMPETITION - easyJet's (USD)500 Million Gamble Since 1995, low-cost airline operator, easyJet, has grown rapidly into a strong competitor to flag carriers and other low-cost operators. Don Sull, of London Business School, documents the characteristics of easyJet and the retaliation of large flag carriers as owner Stelios Haji-ioannou signs a (USD)500 million contract to buy ...
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European management journal : publ. twice a year for the Scottish Business School. - Oxford [u.a.] : Pergamon, Elsevier Science, ISSN 0263-2373, ZDB-ID 8594971. - Vol. 17.1999, 1, p. 20-38