Case Study on Marketing Information System

This case study presents a small situation from a newspaper office. This case study will bring to the decision makers the issues relating to lack of information or delay in information. The decision makers should analyze the situation and present a solution for creating a swift information system

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Year of publication:	[2023]
Authors:	Jain, Trilok Kumar
Publisher:	[S.l.] : SSRN
Subject:	IT-gestütztes Marketing \| Computer-assisted marketing \| Marketing \| Marktforschung \| Market research \| Marketingmanagement \| Marketing management \| Beziehungsmarketing \| Relationship marketing

Extent:	1 Online-Ressource (3 p)
Type of publication:	Book / Working Paper
Language:	English
Notes:	Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 10, 2023 erstellt
Other identifiers:	10.2139/ssrn.4444236 [DOI]
Classification:	M13 - Entrepreneurship ; M20 - Business Economics. General ; M10 - Business Administration. General ; K13 - Tort Law and Product Liability ; K10 - Basic Areas of Law. General ; K20 - Regulation and Business Law. General ; E10 - General Aggregative Models. General ; e15
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014360589