Case study: Starbucks : you may think it is franchising only but it is not
Mario Glowik
| Year of publication: |
2017
|
|---|---|
| Authors: | Glowik, Mario |
| Published in: |
Global strategy in the service industries : dynamics, analysis, growth. - London : Routledge, ISBN 978-1-138-92792-6. - 2017, p. 156-164
|
| Subject: | Starbucks Coffee Company | Strategisches Management | Strategic management | SWOT-Analyse | SWOT analysis |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011659915