HBR CASE STUDY - All the Wrong Moves - Executives at Nutrorim used to make decisions smoothly. However, a series of egregious business mistakes and a sudden PR crisis have brought problems in the company to the fore. Can Nutrorim's decision-making process be saved?
|Year of publication:||
|Authors:||Garvin, David A.|
Harvard business review : HBR. - Boston, Mass : Harvard Business School Publ. Corp, ISSN 0017-8012, ZDB-ID 23826. - 2006, p. 18-31
Garvin, David A., (2008)
Hayes, Robert H., (1983)
Change Through Persuasion - Change requires more than just a great turnaround plan; it also requires a persuasion campaign to make the change stick. The impressive turnaround at a world-renowned teaching hospital shows how to plan a change campaign -- And carry it out.
Garvin, David A., (2005)
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