Cases in marketing of services : an international collection
Arthur Meidan; Luiz Moutinho
| Year of publication: |
1993 ; 1. print.
|
|---|---|
| Other Persons: | Meidan, Arthur (contributor) ; Moutinho, Luiz (contributor) |
| Publisher: |
Wokingham [u.a.] : Addison-Wesley |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 304 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-201-56505-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000344526