Cases on strategic social media utilization in the nonprofit sector
Hugo Asencio; Rui Sun, [editors]
| Year of publication: |
[2015]
|
|---|---|
| Other Persons: | Asencio, Hugo (contributor) ; Sun, Rui (contributor) |
| Publisher: |
Hershey, Pa. : Information Science Reference |
| Subject: | Online-Marketing | Internet marketing | Nonprofit-Organisation | Nonprofit organization | KMU | SME |
| Description of contents: |
"This book brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations"--
Table of Contents [gbv.de]
|
| Published items: |
11 hits in ECONIS - Online Catalogue of the ZBW
|
Online Resource
| Extent: | LVII, 375 S. Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Enth. 11 Beitr. Includes bibliographical references and index |
| ISBN: | 978-1-4666-8188-0 ; 978-1-4666-8189-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010505242