Cash on delivery as a determinant of e-commerce growth in emerging markets
Year of publication: |
2020
|
---|---|
Authors: | Hamed, Sara ; El-Deeb, Sara |
Subject: | Cash on delivery | hedonic value | perceived risks | perceived value | utilitarian value | Schwellenländer | Emerging economies | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Hedonischer Preisindex | Hedonic price index |
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