Cashing-in on the cop-out : cultural change and marketing potential
Lee Adler
| Year of publication: |
1970
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|---|---|
| Authors: | Adler, Lee |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 13.1970, 1, p. 19-30
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| Subject: | Marktforschung | Verbraucher | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001808512