Casino-induced satisfaction of needs and casino customer loyalty : the moderating role of subjective norms and perceived gaming value
Henry Tsai and Lawrence Hoc Nang Fong
| Year of publication: |
2021
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|---|---|
| Authors: | Tsai, Henry ; Fong, Lawrence Hoc Nang |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 38.2021, 5, p. 478-490
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| Subject: | casino gaming | customer loyalty | perceived gaming value | Satisfaction of needs | subjective norms | Glücksspiel | Gambling | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Spieltheorie | Game theory | Experiment | Dienstleistungsqualität | Service quality | Zufriedenheit | Satisfaction | Soziale Norm | Social norm | Kundenbindung | Customer retention | Kundenwert | Customer value |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2021.1952147 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607326