Cat videos for a cause : a nonprofit social media marketing case study of the Central Brevard Humane Society
Year of publication: |
2015
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Authors: | Schaefer, Gayla ; Hersey, Leigh Nanney |
Published in: |
Cases on strategic social media utilization in the nonprofit sector. - Hershey, Pa. : Information Science Reference, ISBN 978-1-4666-8188-0. - 2015, p. 123-152
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Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Nonprofit-Organisation | Nonprofit organization | Tierschutz | Animal protection | KMU | SME | Werbeplanung | Advertising planning | Personalplanung | Human resource planning | Performance-Messung | Performance measurement | Unternehmenskultur | Corporate culture |
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