Catch and shoot : the influence of advergame mechanics on preference formation
Year of publication: |
2015
|
---|---|
Authors: | Kuo, Andrew ; Hamilton Rice, Dan |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 32.2015, 2, p. 162-172
|
Subject: | Computerspiel | Video game | Werbung | Advertising | Markenführung | Brand management | Konsumentenpräferenzen | Consumer preferences | Benutzerschnittstelle | User interface |
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