Categorization theory and research in consumer psychology : category representation and category-based inference
Year of publication: |
2008
|
---|---|
Authors: | Loken, Barbara ; Barsalou, Lawrence W. ; Joiner, Christopher |
Published in: |
Handbook of consumer psychology. - New York : Psychology Press, ISBN 0-8058-5603-X. - 2008, p. 133-163
|
Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
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