Categorizing behavioral and formed concepts in sports marketing research
Tobias Müller, Florian Schuberth and Jörg Henseler
| Year of publication: |
2024
|
|---|---|
| Authors: | Müller, Tobias ; Schuberth, Florian ; Henseler, Jörg |
| Published in: |
International journal of sports marketing & sponsorship. - Bingley : Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 25.2024, 2, p. 310-329
|
| Subject: | Measurement | Behavioral concept | Composite model | Emergent variable | Formed concept | Latent variable | Theorie | Theory | Marktforschung | Market research | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJSMS-10-2022-0188 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014505209