Category captainship vs. retailer category management under limited retail shelf space
Year of publication: |
2011
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Authors: | Kurtuluş, Mümin ; Toktay, L. Beril |
Published in: |
Production and operations management : an international journal of the Production and Operations Management Society. - Hoboken, NJ : Wiley-Blackwell, ISSN 1059-1478, ZDB-ID 1108460-1. - Vol. 20.2011, 1, p. 47-56
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Subject: | category management | category captainship | limited shelf space | retailing | supply chain collaboration | Lieferkette | Supply chain | Category Management | Category management | Einzelhandel | Retail trade | Sortiment | Retail assortment |
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