Category expansion through cross-channel demand spillovers
Ali Umut Guler
| Year of publication: |
2023
|
|---|---|
| Authors: | Guler, Ali Umut |
| Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 40.2023, 3, p. 629-658
|
| Subject: | Channels | Consumption cues | Demand spillovers | Habit formation | Retail | Konsumentenverhalten | Consumer behaviour | Spillover-Effekt | Spillover effect | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Nachfrage | Demand | Konsumtheorie | Consumption theory | Privater Konsum | Private consumption |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijresmar.2023.05.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014383232