Category reviews as market-shaping events
Year of publication: |
2007
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Authors: | Azimont, Frank ; Araujo, Luis |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 36.2007, 7, p. 849-860
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Subject: | Konsumgüterindustrie | Consumer goods industry | Konsumgüterhandel | Consumer products distribution | Getränkeindustrie | Beverage industry | Alkoholfreies Getränk | Non-alcoholic beverage | Category Management | Category management | Marktmechanismus | Market mechanism |
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