Category viability : balanced levels of coherence and distinctiveness
Jade Y. Lo, Peer C. Fiss, Eunice Y. Rhee, Mark T. Kennedy
| Year of publication: |
2020
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|---|---|
| Authors: | Lo, Jade Y. ; Fiss, Peer C. ; Rhee, Eunice Y. ; Kennedy, Mark T. |
| Published in: |
The Academy of Management review : AMR. - Valhalla, NY : Academy of Management, ISSN 0363-7425, ZDB-ID 196768-X. - Vol. 45.2020, 1, p. 85-108
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| Subject: | Category Management | Category management | Klassifikation | Classification | Sozialstruktur | Social structure | Organisationstheorie | Organization theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5465/amr.2017.0011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012163447