Caught in the middle of a global trade war : Singaporean consumers' country brand evaluations
Year of publication: |
2022
|
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Authors: | Caskey, D'Arcy ; Warden, Clyde A. |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 34.2022, 4, p. 380-393
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Subject: | Country brand | neutrality | perceived value | trade war | Handelskonflikt | Trade dispute | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | China |
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