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What triggers customer curiosity? : exploring the role of branded content experience design on customer response
Lee, Seonjeong, (2025)
A novel approach to consumer loyalty : a case study of hospitality service organisations among generations X and Y
Mei Kei Leong, (2024)
Predicting customer engagement behaviour : the mediating role of hotel functional quality in the Vietnamese hotel industry
Khalifa, Gamal S. A., (2022)
Investigating the formation of ethical animal-related tourism behaviors : a self-interest and pro-social theoretic approach
Pipatpong Fakfare, (2025)
An innovative application of composite-based structural equation modeling in hospitality research with empirical example
Noppadol Manosuthi, (2021)
Predicting the revisit intention of volunteer tourists using the merged model between the theory of planned behavior and norm activation model
Noppadol Manosuthi, (2020)