Causal-predictive model of customer lifetime/influence value : mediating roles of memorable experiences and customer engagement in hotels and airlines
Noppadol Manosuthi, Jin-Soo Lee and Heesup Han
| Year of publication: |
2021
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|---|---|
| Authors: | Noppadol Manosuthi ; Lee, Jin-soo ; Han, Heesup |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 38.2021, 5, p. 461-477
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| Subject: | confirmatory composite analysis (CCA) | customer engagement (CE) | hotels and airlines | importance-performance map analysis (IPMA) | memorable experience (MEM) | Perceived employee engagement (EE) | perceived service innovation (SI) | Hotellerie | Hotel industry | Fluggesellschaft | Airline | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenintegration | Customer integration | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2021.1940422 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607328