Cause-brand alliances: does the cause help the brand or does the brand help the cause?
Year of publication: |
2005
|
---|---|
Authors: | Lafferty, Barbara A. ; Goldsmith, Ronald E. |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 58.2005, 4, p. 423-429
|
Publisher: |
Elsevier |
Saved in:
Online Resource
Saved in favorites
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