Cause–brand alliances: Less familiar brands with familiar causes
Year of publication: |
2011
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Authors: | Harben, Beth ; Forsythe, Sandra |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 20981326. - Vol. 19.2011, 2, p. 132-143
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