Cause-related marketing: a new perspective on achieving campaign objectives amongst fast moving consumer goods
Lyvia Royd-Taylor
| Year of publication: |
2007
|
|---|---|
| Authors: | Royd-Taylor, Lyvia |
| Published in: |
Strategic change : SC ; briefings in entrepreneurial finance. - Chichester : Wiley, ISSN 1086-1718, ZDB-ID 1313555-7. - Vol. 16.2007, 1/2, p. 79-86
|
| Subject: | Marketingmanagement | Marketing management | Cause-Related Marketing | Cause-related marketing | Konsumgütermarketing | Consumer goods marketing | Großbritannien | United Kingdom |
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