Cause-related marketing : designing successful campaigns
Anne Fries; Karen Gedenk and Franziska Völckner
| Year of publication: |
2010
|
|---|---|
| Authors: | Fries, Anne ; Gedenk, Karen ; Völckner, Franziska |
| Published in: |
Essays on the success factors of cause-related marketing. - 2010, p. 77-142
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Notes: | Presented at several conferences, including the EMAC Doctoral Colloquium 2008, EMAC 2009, and Marketing Science 2009 Erscheint in: Journal of marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009313820