Cause-Related-Marketing-Kampagnen erfolgreich konzipieren : eine empirische Studie
Frank Huber; Stefanie Regier; Maxime Rinino
| Year of publication: |
2008 ; 1. Aufl.
|
|---|---|
| Authors: | Huber, Frank ; Regier, Stefanie ; Rinino, Maxime |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Werbeplanung | Advertising planning | Social Marketing | Social marketing | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Pharmaindustrie | Pharmaceutical industry | Nonprofit-Organisation | Nonprofit organization | Marketingkooperation | Marketing cooperation | Theorie | Theory | Empirische Methode | Empirical method | Unternehmen | Soziale Verantwortung | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | VIII, 108 S. graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. S. [95] - 103 |
| ISBN: | 978-3-8349-1226-8 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003729339