Cause-related marketing of products with a negative externality
Year of publication: |
October 2016
|
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Authors: | Grolleau, Gilles ; Ibanez-Hafkamp, Lisette ; Lavoie, Nathalie |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 10, p. 4321-4330
|
Subject: | Cause-related products | Cause marketing | Donation | Crowding-out | Environmental externalities | Fund-raising | Theorie | Theory | Cause-Related Marketing | Cause-related marketing | Externer Effekt | Externalities | Fundraising | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour |
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