Cause's attributes influencing consumer's purchasing intention : empirical evidence from China
Jundong Hou, Lanying Du and Jianfeng Li
| Year of publication: |
2008
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|---|---|
| Authors: | Hou, Jundong ; Du, Lanying ; Li, Jianfeng |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 20.2008, 4, p. 363-380
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| Subject: | Konsumentenverhalten | Consumer behaviour | Cause-Related Marketing | Cause-related marketing | Marketingmanagement | Marketing management | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003781664