CBS promotion of future programming during the 2011 NCAA Tournament
John A. Fortunato
| Year of publication: |
2012
|
|---|---|
| Authors: | Fortunato, John A. |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 18.2012, 4, p. 474-488
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| Subject: | Fernsehwerbung | Television advertising | Sportmarketing | Sports marketing | Ballsport | Ball game | Sportveranstaltung | Sport event | Verkaufsförderung | Sales promotion | USA | United States | 2011 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009678850