Celebrity altruism : the good, the bad and the ugly in relationships with fundraising charities
Year of publication: |
2014
|
---|---|
Authors: | Kelly, Sean P. ; Morgan, Gareth G. ; Coule, Tracey M. |
Published in: |
International journal of nonprofit & voluntary sector marketing. - Malden, Mass. : Wiley-Blackwell, ISSN 1479-103X, ZDB-ID 2093810-X. - Vol. 19.2014, 2, p. 57-75
|
Subject: | Nonprofit-Marketing | Nonprofit marketing | Fundraising | Celebrity-Werbung | Celebrity endorsement | Motivation | Altruismus | Altruism | Großbritannien | United Kingdom |
Extent: | graph. Darst. |
---|---|
Type of publication: | Article |
Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1002/nvsm.1487 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Filo, Kevin, (2020)
-
Fundraising in an interactive online environment
Panic, Katarina, (2016)
-
Service fundraising and the role of perceived donation efficacy in individual charitable giving
Carroll, Ryall, (2019)
- More ...
-
Coule, Tracey M., (2018)
-
Nonprofit governance and accountability : broadening the theoretical perspective
Coule, Tracey M., (2015)
-
Organizing logics, nonprofit management and change : rethinking power, persuasion and authority
Coule, Tracey M., (2021)
- More ...