Celebrity endorsement and brand passion among air travelers : theory and evidence
Year of publication: |
2020
|
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Authors: | Gilal, Faheem Gul ; Paul, Justin ; Gilal, Naeem Gul ; Gilal, Rukhsana Gul |
Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 85.2020, p. 1-9
|
Subject: | Air travelers | Brand passion | Celebrity credibility | Celebrity-user gender congruity | Relatedness needs satisfaction | Celebrity-Werbung | Celebrity endorsement | Markenführung | Brand management | Werbewirkung | Advertising effects | Passagierluftverkehr | Air passenger transport | Geschlecht | Gender |
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