Celebrity endorsement and involvement with the social cause in nonprofit organizations
Year of publication: |
October-December 2016
|
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Authors: | García de los Salmones, Ma del Mar ; Dominguez, Rafael |
Published in: |
Journal of nonprofit & public sector marketing. - Binghamton, NY : Haworth, ISSN 1049-5142, ZDB-ID 1149235-1. - Vol. 28.2016, 4, p. 309-326
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Subject: | Advertising | celebrities | credibility | involvement | nonprofit organizations | Nonprofit-Organisation | Nonprofit organization | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Nonprofit-Marketing | Nonprofit marketing | Werbung |
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