Cell phone advertising delivery acceptance : development, purification and validation of the advertising delivery acceptance scale
Anshu Saran; Kevin W. Cruthirds; Morris Kalliny; Michael Minor
| Year of publication: |
2008
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|---|---|
| Authors: | Saran, Anshu ; Cruthirds, Kevin W. ; Kalliny, Morris ; Minor, Michael |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 2.2008/09, 2, p. 135-149
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| Subject: | Einzelhandel | Retail trade | Mobile Business | Mobile business | Direktmarketing | Direct marketing | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003781037