Celtic marketing : assessing the authenticity of a never ending story
Andrew McAuley and Simon Pervan
| Year of publication: |
2014
|
|---|---|
| Authors: | McAuley, Andrew ; Pervan, Simon |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 2194377-1. - Vol. 13.2014, 1, p. 81-87
|
| Subject: | Standortmarketing | Place marketing | Irisch | Irish | Ethnische Gruppe | Ethnic group | Religion | Irland | Ireland |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010255525